#Shopsmall, #Supportlocal, #Smallbizsupport. We all recognize these often trendy hashtags- usually used around the holidays to show our support for the little guys and to prove to our internet friends that we live on the right side of things. We use them as a badge of...

Holy Pandemic!  Five months in and we are, finally, kind-of, catching our breath enough to talk about it.  Many of our clients, friends, and fellow small business owners have asked us what this has been like, and what we have done to shift our business to meet the...

 MEET THIS MONTH'S RIDER SPOTLIGHT:  JESS KING IN OUR WORDS: Jess King is a badass.  A smart, funny, sporty, fashionable, dog lover who rides hard and isn’t afraid of a tough class.  She likes the fans and knows how to rock out in the saddle.  She is an...

And by “vs.” I don’t mean “nature vs. nurture”, I mean “Pacquiao vs. Mayweather”.   It’s a main-event battle that is going on every moment of everyday.  A very unfair match where Social Media is the heavy favorite with 1000/1 odds.  But we love it, right?!...

NORTH READING 30/30 is BACK at EBIC! Sunday, 1/26, 10:30am Get the best of both studios in 60 minutes! Begin with a signature EB 30-minute Cardio Dance class, followed by a 30-minute HIIT spin class. This 30/30 class will leave no muscles untouched and...

The Holiday season is here and although it comes with a lot of yuletide cheer, it is usually accompanied with some stress.  The extended family time, gifts to purchase, and events to plan often leave many of us feeling less than our best.  So, this year,...

Friday Night Bikes: A Relay Fun Bene-FIT Friday, 12/20 @ 6pm - ALL STUDIO LOCATIONS! ‘Tis the season for giving! We are excited to announce that December’s Friday Night Bikes will be at ALL INNER CYCLE STUDIOS, and we will be raising money for charity! On...

Here at the IC we are confident that we have the best riders around.  We have built a community of badass, high energy, wonderful, intelligent, respectful people and we could not be prouder to call you ours.   But the truth is, even the best and brightest...

BEVERLY Community Ride Thursday 12/5, 5:30pm This Thursday, we invite you to join us for a Community Ride at the Beverly studio. Carolyn & Christine are brand new to teaching, and they are so excited to get on the stage and crush it for you! Sign up...

Owning your own biz is no joke. It takes guts, grit, and a stiff drink from time to time! But the joy that comes with doing what you love with your best friend is truly unmatched. If you are looking toward the new year and wondering whether you should pull...